Is it time to update or rebuild your destination brand? This work is not for the faint of heart. A place branding project will expose your destination marketing organization (DMO) to public criticism from residents, politicians, news media – anyone with a stake in the place you represent.
It’s difficult to find the right agency partner. A request for proposal (RFP) is a time-consuming but essential part of the procurement process. The RFP is your DMO’s chance to attract the agency partner that can:
- Speak your language – Brand is an abstract concept that needs definition within your DMO’s role.
- Involve your stakeholders – 70% of destination marketers told us they find this a challenge.
- Bring you the best insights based on current trends – Visitor behaviour is changing rapidly.
- Help you succeed in your role as place brand manager or leader within your DMO – A rebrand is an opportunity to gain skills that will help your career.
To find the right partner, you need to ask the right questions.
Our team reviews hundreds of RFPs every year and has worked on destination branding RFPs from both the agency and the client side. In this white paper, our strategists provide the four questions your next destination brand RFP must include.
After downloading, you will also receive exclusive insights from our international team of place brand strategists in an email series called DMO Matters: Rebrand Edition, to help you lead and influence your organization and your destination as a whole.