What is your Tourism Sentiment ScoreTM?
Market research consistently shows that word of mouth is and always has been the predominant influence on the travel decision-making process.
In the world of online and digital communication, peer-to-peer conversations are one of the most trusted sources of information for selecting travel destinations and determining which experiences to try.
Capturing the sentiment of word of mouth is a powerful way to monitor the success of a destination. Now, the Tourism Sentiment Index (TSI) lets you measure what people really feel and what they find most worthy to share about your destination.
SIGN UP NOW to be included in our second Global Tourism Sentiment Report that benchmarks the world’s top Tourism Sentiment ScoresTM.
Comprehensively measure real sentiments
Analyze 500,000 platforms.
The Tourism Sentiment Index includes more than 500,000 online, peer-to-peer communication platforms, including all major social networks and review sites.
Gloves off. Uncensored.
TSI analyzes unprompted and unbiased peer-to-peer conversations happening around your destination, a view that no customer survey or focus group can provide.
Go beyond a sample of opinions.
Through TSI, we scan, analyze and index more than 1,000,000 online conversations from around the world that are affecting perceptions of your destination.
We scan all online conversations happening around the world related to your destination. We look at thousands of words and images, then classify them into tourism categories and experiences that are relevant to any DMO.
We classify the content according to whether the sentiment is positive, neutral or negative. Then we apply our Tourism Sentiment ScoreTM formula to assess your performance and compare it to a competitive set of destinations you select.
Our complete analysis results in the TSI that reveals how people feel about 50 different experiences and services in your destination. You'll receive a turnkey report that summarizes all the data and builds on it with key findings and next steps.
The Tourism Sentiment Index is the only one of its kind in the world for two reasons:
- It is purpose built for destination marketing.
- Customers get access to data from thousands of other destinations around the world.
While there are a handful of companies offering generic sentiment analysis, the Tourism Sentiment Index is much more powerful than what they offer. Several important elements set this report apart:
- Tourism Sentiment Index provides a destination marketing organization with findings drawn from sentiment analysis without the need to add technical skills or additional effort in house.
- The tourism marketing metrics in the report are specific for destinations.
- The methodology behind the Tourism Sentiment ScoreTM ensures that conversations about a place that are not relevant to tourism are excluded from the result.
- The Tourism Sentiment Index findings include competing destinations from our pool of hundreds of destinations around the world and offer a holistic view of a destination by examining 50 tourism assets.
Our team spent more than a year developing, testing and validating the Tourism Sentiment Index. No other firm has access to anything similar to our Global Rank. We have more than 160 destinations in the program with many more joining monthly. Being part of this world-leading group and able to compare your performance in our global report is an advantage available only through the Tourism Sentiment Index.
We understand the power of word of mouth, but now we have the tool to measure it.Monica Dickinson, Tourism Kamloops
It feels as if you have reached a 'holy grail' in tourism measurement of actions.Ashley Harvey, Go Central Japan
These conversations are generated by individuals talking to others (social networks) or posting opinions to share their views with others (reviews, forums, blogs). Certainly, as with any type of market research, the results reflect the sample audience included in the study. In the case of the Tourism Sentiment Index, results reflect the users on social networks and also review sites (TripAdvisor, Expedia, Hotels.com, Cruise Critic, etc.), news sites and blogs.
We are bringing together the world's top DMOs to define a KPI and global data set based on word of mouth for destination marketing. Contact our team now to ensure your destination is part of this ground-breaking program while space is available.
Bar Harbour, Maine
Bay of Plenty, New Zealand
Big Sky, MT
Big White Ski Resort, BC
Cannon Beach, OR
Cape Breton, NS
Caribou Chilcotin Coast, BC
Coromandel region, NZ
Coffs Harbour, Australia
Comox Valley, BC
Cowichan Valley, BC
Daylesford & Macedon Ranges, Australia
Eastern Townships, QC
Elkhart County, IN
Estes Park, CO
Explorer's Edge, ON
Gladstone Region, Australia
Gold Coast, Australia
Gulf Shores, AL
Hastings County, ON
Huntington Beach, CA
Jackson Hole, WY
Kawartha Lakes, ON
Lake Wanaka, Australia
Monterey Bay, CA
Nelson Tasman region, NZ
New Brunswick, Canada
New Orleans, LA
Newfoundland and Labrador, Canada
Newport Beach, CA
Niagara Falls, ON
Northland region, NZ
North Queensland, Australia
Nova Scotia, Canada
Ontario Highlands, ON
Panama City Beach, FL
Park City, UT
Powell River, BC
Price Rupert, BC
Prince Edward Island, Canada
Qualicum Beach, BC
Queenstown, New Zealand
Saint John, NB
San Diego, CA
San Francisco, CA
San Juan Islands, WA
Santa Barbara, CA
Santa Monica, CA
Scenic Rim Region, Australia
Shuswap Region, BC
SilverStar Mountain Resort, BC
Southern Queensland, Australia
South Walton, FL
St. Augustine, FL
St. Paul, AB
Sun Peaks Resort, BC
Sun Valley, ID
Sunshine Coast, Australia
Tay Country, Scotland
Thompson Okanagan region, BC
Val D'isere, France
West Yellowstone, MT
Yakima Valley, WA
These industry-leading DMOs have already subscribed to Tourism Sentiment Index.
Aspen Chamber Resort Association
Banff Lake Louise Tourism
Basalt Chamber of Commerce
Bermuda Tourism Authority
Bundaberg North Burnett Tourism
Cariboo Chilcotin Coast Tourism Association
Charlotte Coastal Region Tourism Association
Charlotte Regional Visitors Authority
City of Airdrie
City of Fremantle
City of Mississauga
City of Moncton
Colorado Tourism Office
Cradle Coast Authority
Destination Campbell River
Destination Cape Breton Association
Destination St. John's
Discover Saint John
Elkhart County Convention & Visitor Bureau
Experience Columbia SC
Gold Coast Tourism Corporation
Heidiland Tourismus AG
Hinchinbrook Shire Council
Indigo Shire Council
Mackay Tourism Ltd.
MidCoast Council | Destination Barrington Coast
Northern BC Tourism - Tourism Prince Rupert
Northern BC Tourism - Tourism Smithers
Ontario's Highlands Tourism Organization - Haliburton Highlands
Ontario's Highlands Tourism Organization - Ottawa Valley
Parksville Qualicum Beach Tourism
Québec City Tourism
San Francisco Travel
San Juan Islands Visitors Bureau
Shire of Esperance
Shoalhaven City Council
Southern Queensland Country Tourism
Sunshine Coast Tourism (CAN)
Tenterfield Shire Council
The Société Économique de l'Ontario
Thompson Okanagan Tourism Association
Tourism Bay of Plenty
Tourism Medicine Hat
Tourism New Brunswick
Tourism Port Douglas Daintree
Tourism Sun Peaks
Tourism Tropical North Queensland - Cairns
Tourism Western Australia
Tourisme Edmundston & Region
Travel Lane County
Tropical Coast Tourism
Visit Aiken SC
Visit Antwerpen | Antwerp
Visit Big Sky
Visit County Durham
Visit Huntington Beach | Surf City USA
Visit Scotland - Outer Hebrides
Western Australia - Australia's Golden Outback
Western Australia - Australia's South West
Western Australia - Experience Perth
Western Australia- Australia's Coral Coast
Western Australia- Australia's North West