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By Elena Schelfhaut

Building a brand that people want to share

August 25, 2016 by Elena Schelfhaut Leave a Comment

Building a brand that people want to share

Effective storytelling is the key to building a powerful and coherent city brand that people connect with and share. So how can destination marketers tackle this challenge and create a branding campaign that people naturally want to tell their friends about? Amsterdam Marketing’s Digital Media Manager, Charel van Dam spoke at the 2015 Social Media […]

Filed Under: Brand and Identity, Day Trip, Destination Leadership Tagged With: amsterdam marketing, brand, charel van dam, i amsterdam

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