• Sign In

Destination Think!

Making the world better, one destination at a time

  • Read Our Blog
    • Brand and Identity
    • Content Marketing and Campaigns
      • Best Practices and Tactics
      • Tips from Destinations
    • Destination Marketing Strategy
      • DMO Leadership
      • Research and Analysis
      • Strategic Planning
      • Technology and Innovation
    • Visitor Experience
  • Hire Us
    • Contact Us
    • Send Us Your RFP
    • View Portfolio
    • See Services
    • Meet the Team
    • Learn About Events
      • Destination Think! Forum 2016
        • Program – 2016
        • Speakers – 2016
    • Read Company Updates

By Paul Cubbon

Tennessee ads use mass customization to target visitors based on interests

May 27, 2016 by Paul Cubbon Leave a Comment

Tennessee ads use mass customization to target visitors based on interests

What do marketers mean when they talk about mass customization and why does it matter? What could you do differently to better engage your potential future visitors? A recent video ad campaign by Tennessee Department of Tourist Development sought to show the wide variety of experiences available in the state in a way that would […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Day Trip, Innovation & Trends Tagged With: mass customization, potential visitors, targeting, tennessee, traditional media

Matching tools and tech to different stages of the customer journey

May 11, 2016 by Paul Cubbon Leave a Comment

Matching tools and tech to different stages of the customer journey

Some brands are using new technology to interact with consumers in more sophisticated ways. According to Warc, Heineken has recently begun using near-field communication (NFC) technologies to use consumer location to better “engage consumers at the precise moments that matter.” This “moment marketing” is all about timing. If marketers can better understand the user experience […]

Filed Under: Consumer Engagement, Destination Marketing Strategy, Innovation & Trends, Re-fuel, Research and Analysis Tagged With: consumer engagement, customer journey, moment marketing, Social Media

A destination marketer’s guide to strategic leadership

April 13, 2016 by Paul Cubbon 2 Comments

A destination marketer’s guide to strategic leadership

WANTED: Strategic leadership for effective organizational change. METHOD: A no-nonsense, practical guide to three things you can do to transform your impact. The word “strategy” has been frequently overused and abused in recent times. Has anyone ever asked you for an “un-strategic” plan? Of course not. But what exactly is meant by “strategic leadership” and […]

Filed Under: Destination Marketing Strategy, DMO Leadership, Organizational Models, Seat 16B, Strategy & Performance Measurement

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Welcome to Destination Think!.

LEARN MORE ABOUT US

Get updates to your inbox!

Fields marked with a * are required.

 
Subscribe to DMO Matters, a must-read weekly digest of leading destination marketing trends and leadership.
 

Just published

Conservation sparks new tourism experience in Bay of Plenty: Whakatāne’s Kiwi Wandering Trail

January 25, 2019 By David Archer

The ultimate place brand reading list for destination marketers

January 11, 2019 By Think! Staff

3 content marketing trends to take your DMO into 2019

December 21, 2018 By David Archer

Now available: 4 RFP questions your destination brand agency must answer

December 14, 2018 By Think! Staff

Place brands that lack substance are doomed to disappoint

December 7, 2018 By Frank Cuypers

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
Terms and conditions
Privacy policy
Report technical issue

© 2019 Destination Think! - All rights reserved. All destination images used with permission and gratitude.