Visitor centres, you’ve got competition. On September 19, Google launched its latest travel app, Google Trips. The app promises to “plan and organize your trip in just minutes,” ultimately de-stressing the travel planning process. Users can access customized itineraries on popular cities, suggestions on things to see and do, places to eat, transportation options, and […]
Want to improve visitor experience? Serve your guests by listening online
Your destination will host a major event next month and thousands of visitors are expected to arrive. Given the short-term influx of guests – many who are likely first-time visitors – how can your destination marketing organization (DMO) ensure they experience the best of your destination? Content or community managers can be proactive and create […]
How Whistler Blackcomb uses Snapchat, plus key tips for destinations
While travel writers and Instagram influencers feverishly embrace Snapchat for its compelling visuals and real-time storytelling capabilities, destinations have been much slower to warm up to this popular social app. Why is that? During roundtable discussions at a recent Travel Media Association of Canada event, many industry members shared their challenges and questions around the […]