potential economic impact

What’s the ROI of social media? Announcing the Potential on Investment (POI) Whitepaper

What is the ROI of social media? Six destination DMOs joined together to create a framework to measure the financial value as a result of social media activities. Get the Potential on Investment whitepaper and calculator here.

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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