Best practices and tactics

Why emoji are a 🎁 for your DMO’s content marketing

Jing Ge is a postdoctoral research fellow in the Anthropology Department and Co-Chair of the Tourism Studies Working Group at University of California, Berkeley. She received her Ph.D. in marketing and communication from the UQ Business School at the University of...

Engagement benchmarks: How does your destination compare?

You’ve just received your DMO’s quarterly marketing report. Flipping through the deck, you see that your social media channels are showing strong numbers. 70,000 more engagements here, 8,000 more followers there - growth is happening across the board. It seems like...

Sparking genuine word-of-mouth promotion is always a best practice

“If you talked to people the way advertising talked to people, they’d punch you in the face.” - Hugh MacLeod Hugh’s warning is not only good for your health, it’s relevant for any destination that talks to visitors online using platforms like Facebook. Use social...

8 retro tourism brochures reveal 7 lessons and new roles for destination marketing

Apr 13, 2018 | Best practices and tactics, Content marketing and campaigns

For decades, destination marketing organizations (DMOs) were among the few essential sources of vital, up-to-date...

2 content marketing principles that transcend algorithms and boost word of mouth

Mar 2, 2018 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T...

8 tips for a brilliant DMO website and our Hall of Fame

Feb 2, 2018 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

We’re way beyond tourism brochures. Today’s digital marketing ecosystem continues to expand, providing visitors with...

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