Best practices and tactics

8 retro tourism brochures reveal 7 lessons and new roles for destination marketing

For decades, destination marketing organizations (DMOs) were among the few essential sources of vital, up-to-date tourism advice. When information was scarce, destinations sought to educate, inspire, and help visitors plan trips through brochures, maps and visitor...

2 content marketing principles that transcend algorithms and boost word of mouth

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T will pay higher ad rates to gain reach. In response, big brands are developing a 27th letter to beat the new algorithm. Full story at 11. Not really....

8 tips for a brilliant DMO website and our Hall of Fame

We’re way beyond tourism brochures. Today’s digital marketing ecosystem continues to expand, providing visitors with the inspiration and information they need through endless platforms and channels. In an era saturated with social media, how can destination marketing...

Earned vs. paid media: Should DMOs pay to promote third-party content?

Dec 15, 2017 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

Imagine it’s Wednesday afternoon, and you’re at the office. The New York Times has just published an article featuring...

Is your messaging obsolete? This is the art of niche content marketing

Apr 20, 2017 | Best practices and tactics, Content marketing and campaigns

Now, more than ever, there is a destination and a vacation to suit every kind of traveller. Your dream holiday is...

Is your destination Instagram-worthy?

Apr 13, 2017 | Best practices and tactics, Content marketing and campaigns

Your visitors are increasingly turning to social media to see what your destination has to offer. The Internet...

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