DMO leadership

Should your DMO urge domestic travel right now?

Tourism destinations that promote domestic travel without a responsive, transparent strategy risk alienating residents. Domestic tourism initiatives have been attracting media attention and are often seen as encouraging signs for the hard-hit tourism industry....

It’s now or never for DMOs: Stay relevant and resilient

“Fight amnesia. Review what you’ve learned. Don’t just jump back into business as usual. It’s critical to fight the human desire to move on immediately.” - Frank Cuypers, Senior Strategist at Destination Think Destination Think’s Senior Strategic Consultant and...

These ‘caremongering’ DMOs guide residents to support local businesses

At its heart, tourism is about people. During the COVID-19 crisis, destination marketing organizations (DMOs) and tourism businesses have demonstrated how to uplift both locals and visitors. There are many stories of mutual support. Caremongering is a term that made...

How one restaurant adapted to COVID-19 and won 1000s of new supporters

Jun 19, 2020 | Destination marketing strategy, DMO leadership

Three ways to adapt your business and meet people’s needs No matter their size, style or reputation, restaurants...

5 ways agile tourism businesses are finding creative ways to operate

Jun 18, 2020 | Destination marketing strategy, DMO leadership

For many companies, COVID-19 spelled the end of normal operations. Some tourism businesses have embraced disruption as...

Mobilize, collaborate, be nimble: Saskatchewan’s path through COVID-19

Jun 10, 2020 | Destination marketing strategy, DMO leadership

“We have to be much more collaborative than in the past.”– Amy McInnis, Tourism Saskatchewan Amy McInnis is the...

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