DMO leadership

How Destination Campbell River leads tourism stakeholders through crisis

“The DMO’s role is to keep the industry connected.”Kirsten Soder, Executive Director at Destination Campbell River Destination Campbell River is the destination marketing organization (DMO) for a small city located on Vancouver Island in British Columbia. Like...

Mitigate COVID-19’s impact on your destination: Phase 1 of 3

The COVID-19 crisis places many destination marketing organizations (DMOs) in a new and precarious position. Amid widespread uncertainty, economic freefall and rising unemployment, your DMO has a crucial role to play in alleviating some of the pandemic’s worst...

Community leadership: 4 ways your DMO can rise to the moment

“Being an industry leader means being a community leader. Destinations are places where people work and live. There is no separation between the public and stakeholders. It’s a time in which we need to step forward and provide the support that people really need.”–...

COVID-19 Q+A: How can my DMO engage stakeholders during a constant crisis?

Apr 21, 2020 | Destination marketing strategy, DMO leadership

One of your most critical jobs as a destination marketer is to collaborate with your stakeholders. Many destinations...

Virtual Forum day 3 recap: Managing your destination and supporting your tourism industry through the COVID-19 crisis

Apr 9, 2020 | Destination marketing strategy, DMO leadership

“Instead of being the promoter of your destination, you need to be the ghostwriter of your destination. The scenario...

Join Virtual Forum for DMOs on COVID-19 from April 7-9, 2020

Apr 3, 2020 | Destination marketing strategy, DMO leadership

Different times call for different methods. And this is a time unlike any other we have witnessed. Our team at...

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