5 ways your DMO can re-energize stakeholders with Tourism Sentiment Index

Many destination marketers are using Tourism Sentiment Index (TSI) to find out what people are saying about their destinations and specific tourism assets. After a fall 2018 public release, more than 160 destinations have joined the initiative, and our team has...

How Tourism Bay of Plenty turns The Love of Tourism into action

“The only way forward is to fundamentally change,” says CEO Kristin Dunne, describing Tourism Bay’s ambitious destination plan called The Love of Tourism. To make fundamental changes, destination marketing organizations (DMOs) often require an expanded organizational...

The Love of Tourism: Bay of Plenty plans a future of flourishing

“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of Tourism, her new destination plan. She stands at the forefront of destination marketing leaders calling for the tourism industry to expand its goals...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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