As the year comes to a close, we look back at the trends and articles that were of most interest to you, our readers....
Technology and innovation
Tread carefully: Our critique of the DestinationNEXT 2017 Futures Study Update report
Earlier this year, Destination Think’s Chief Strategist, William Bakker, was a member of the advisory panel for the...
4 perspectives on Airbnb from leading destination marketers
Airbnb and the sharing economy have forever changed the way we travel. In just over a decade, the online platform has...
Destinations, technology and storytelling: Google’s “Beyond the Map” gives users an immersive Rio experience
Can you truly explore a destination through the internet? Having mapped the world with Google Earth and dabbled in...
Insights for destinations: Mary Meeker’s 2016 Internet Trends Report
Mary Meeker’s Internet Trends Report is one of the tech industry’s most highly anticipated annual presentations,...
What destinations should know about Pokémon GO
Caution: A Charmander or a Blastoise may be hiding in your visitor centre! If you’re not sure what that means yet,...
How should destinations respond to Airbnb and the sharing economy?
As more people participate in the new sharing economy, companies like Airbnb, Inc., VRBO and Wimdu are disrupting the...
Visit Victoria’s UK foreign office leads innovation in working with trade partners
As destination marketing organizations (DMOs), their international offices and their trade partners work together to...
Brian Solis guest post – Innovation is a gift worth getting: Competing for the future starts with letting go of the past
As one of the world’s most sought-after digital thinkers, Brian Solis studies disruptive technology and its impact on...
Will destinations benefit from virtual reality?
Virtual reality (VR) is among the most important emerging technology platforms that destinations must consider over...
Martyn Collins describes barriers to DMO innovation in the UK
Many destination marketing organizations (DMOs) have a real aversion to risk. For some, the need to justify their...
How destinations use data to better collaborate with industry and reach consumers
The use of big data has become pervasive across the world's leading business organizations. Making data-driven...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
