Forum keynote: The future business landscape: How destinations can prepare
Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speakers and best-selling authors on the subjects of innovation and digital transformation. As Principal analyst at Altimeter, a Prophet Company, a digital anthropologist, and futurist, he also studies disruptive technology and its impact on business and society. Brian will talk about the new business landscape, including risks, opportunities, realities and how successful businesses adapt.
Chief Executive Officer at Icelandic Tourist Board
Vice President at European Travel Commission
Forum keynote: Managing for growth and disruption: A window into the future
With phenomenal growth comes significant challenge: regulating disruptions in the accommodation sector, preserving natural surroundings constitute a destination’s appeal and ensuring sufficient infrastructure to maintain competitiveness. Is Iceland’s experience a window into the future of destination marketing?
Forum keynote: Structuring your organization to lead your destination into the future
William Bakker is considered one of the leading thinkers in the destination marketing industry. He is a dynamic keynote speaker who has a laser-focus on destination marketing and nearly 20 years of tourism industry experience. His presentation will conclude the event by addressing the industry’s most pertinent questions and outlining an exciting future for destination marketers:
What does a destination marketing organization look like in 5 or 10 years?
How do the four trends impact commercial strategies in a DMO environment?
How do you organize your DMO for the future, and what role does
a DMO play in leading a destination forward?
William will leave you with tangible ideas that you can apply to your organization.