Word of mouth and peer-to-peer conversations deeply influence travel decisions.

Now, sentiment analysis allows destination marketers to understand online word of mouth on a massive scale. With the right expertise and range of data, sentiment analysis can benchmark DMO performance and provide relevant, valuable insights to stakeholders.

To meet that need, Destination Think! has developed the Tourism Sentiment Index (TSI), a turnkey sentiment analysis product for DMOs. We simplify big data and provide destinations with clear, actionable insights to lead their tourism industries and communities.

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