Instagram has announced that the platform will begin using an algorithm to prioritize content in a user’s timeline. While many marketers are dreading the installation of this new feature, thinking that their posts will no longer be seen, other marketers are embracing the opportunity. This development should continue to emphasize the importance of fan engagement on each channel, as an algorithm should allow a destination’s current, relevant content to boil to the top. Read what the industry has to say about this trend below.
Social Media Today: 13 Marketers React to Instagram’s Imminent Algorithm