Topic: Measuring success

5 ways your DMO can re-energize stakeholders with Tourism Sentiment Index

Many destination marketers are using Tourism Sentiment Index (TSI) to find out what people are saying about their destinations and specific tourism assets. After a fall 2018 public release, more than 160 destinations have joined the initiative, and our team has...

Tourism Sentiment Index gives destinations an unbiased look in the mirror: Tourism Port Douglas & Daintree

Your tourism destination’s success depends greatly on perceptions. The way people think and what they say about their experiences - positive or negative - impact travel decisions. By that measure, Tourism Port Douglas & Daintree (TPDD) is enjoying enviable success...

625,000,000 conversations across 100 destinations: Get the first (free) Global Tourism Sentiment Index report

Your destination’s reputation rises and falls based on the experiences people have and the stories they tell. But how do you know exactly what people are saying? Destination marketers often measure public perception through surveys that provide useful but limited data...

10 million conversations: This city uses sentiment analysis to hear how its people really feel

Nov 2, 2018 | Destination marketing strategy, Research and analysis, Topic: Measuring success

As more travellers visit Calgary, Canada, its destination marketing organization (DMO) uses advanced new research to...

Engagement benchmarks: How does your destination compare?

Aug 10, 2018 | Best practices and tactics, Content marketing and campaigns, Topic: Measuring success

You’ve just received your DMO’s quarterly marketing report. Flipping through the deck, you see that your social media...

Finally, sentiment analysis lets DMOs measure word of mouth on an undreamed-of scale

Jun 1, 2018 | Destination marketing strategy, Research and analysis, Topic: Measuring success

A destination’s brand is made of two things: the experiences a place offers and the stories people tell about them....

Lead and measure change in your industry through benchmarking

May 5, 2016

More than ever, your destination marketing organization (DMO)’s success is tied to your industry’s ability to market...

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