In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and bobsleigh tracks, part of the legacy of the 1988 Winter Olympic Games. Canada’s third-largest city has plenty to offer, but what truly sets it apart from other Canadian urban destinations? Proximity and ease of access […]
Access the best case studies of DMOs effectively implementing change and fresh ideas.
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Ever wonder how other destinations do it? During Destination Think!’s 2015 Social Media Tourism Symposium in Amsterdam, Tessa Dirks from NBTC Holland Marketing outlined her day-to-day challenges and triumphs as the organization’s international Social Media Manager. From having limited budget to working with a team of international ambassadors and reporting on the value of her […]
Today, DMOs are called upon to be content strategists, employing writers, photographers, web strategists, technologists and more. To hear Caroline Bean, Director of Social Media at Visit Philadelphia describe it, content is the lifeblood of her organization’s marketing: “We have always invested in content. If our budget was cut so much tomorrow that I could […]
Destinations work hard every day to build their communities on Facebook. But imagine the challenge when your destination faces some of the most detrimental factors in tourism: inaccessibility, lack of name recognition, high costs, low hotel inventory, sub-zero temperatures, and an entire month of 24-hour-a-day darkness. You read that correctly. There is, in fact, destination […]
How does a destination battle negative perceptions? Get creative and embrace your DNA. “We’re not Paris, we’re not New York, we certainly aren’t Amsterdam,” said Corinne Allie, Senior Interactive Media Manager at Destination Cleveland in talk during Destination Think!’s Social Media Tourism Symposium conference in Amsterdam. Instead of fighting against what people were saying, her team […]
What if you could explore an entire province by bicycle – including a trail system the length of Chile – with the help of a passionate (and athletic) guide? Toerisme Gelderland’s “5000km Gelderse streken” campaign allowed community members to participate with Mirre, an intrepid destination ambassador for the Dutch province of Gelderland, in a 100-day […]
A journey of a thousand miles starts with a single step, particularly if it’s straight up a mountain. Few destination marketing organizations (DMOs) know this better than Destination British Columbia (DBC), and in particular, Leah Poulton, DBC’s Social Media Manager. Since 2011, Leah has been the driving force behind the growth, development, and strategy of […]
Tourism and Events Queensland (TEQ) is a bold and ambitious global destination renowned for its remarkable campaigns. One such campaign, “24 Hours in Queensland,” brought international filmmakers to Queensland to experience the Australian state for only 24 hours before being flown back home. Another campaign, “Room 753,” invited busy travel influencers to rejuvenate for a […]