Visit Flanders is taking resident opinions about tourism seriously. The Belgian destination management organization (DMO) has released a report written by Vincent Nijs that describes resident perspectives about carrying capacity and the perceived value of tourism in the city of Bruges. Nijs conducted this study as part of his MBA thesis at MODUL University in […]
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Wonderful Copenhagen has just announced the destination strategy that will lead it through 2020 and beyond. Written in consultation with Destination Think!, the plan outlines seismic shifts in the DMO’s role, and begins by describing what Copenhagen will leave behind, with a wink and a smile: “Wonderful Copenhagen concludes the end of the era of tourism, as […]
Ask the leadership of most major destination marketing organizations (DMOs) around the world about their primary challenges (we did, here, in this 50 challenges by 50 DMOs article), and “collaborating with stakeholders and partners” ranks well up there. Community and Collaboration is one of the four critical trends that is impacting destination marketing today. Today’s […]
We can all agree that the tourism and marketing landscape is shifting dramatically under our feet. When we asked 50 destinations about the key issues they face now and likely will in the future, we received a list of an equal number of challenges back in return. That’s not to say there aren’t myriad opportunities […]
Anna Pollock is a vibrant thought leader, speaker, consultant and Founder of Conscious Travel, which aims to encourage healthier, more sustainable tourism business models. In this guest post, Pollock outlines an enormous, systemic challenge facing today’s destination marketers. After interviewing dozens of destination marketing leaders, Destination Think! identified fifty individual, albeit interrelated, challenges facing the industry. They […]
As a resident in a popular tourism destination, you’d be right to ask how visitation affects you. Are the crowds of tourists making your community a better place, or does their travel only benefit the industry’s bottom line, or the nation’s GDP? As tourism grows irregularly in destinations around the world, and sometimes to an alarming […]
2016 may be a year of reckoning for the tourism industry. In her recent article, “Are the eggs of the tourism goose starting to crack?”, strategic advisor and Founder of Concious Travel Anna Pollock calls out systemic problems within the tourism industry that have dire consequences for destinations, residents and travellers. Among the root causes […]
Regional Tourism Organization Four Inc. (RTO4) – one of 13 regional tourism offices in the province of Ontario, Canada – helps cities in their region to market themselves efficiently by fostering product development and differentiation and provides operators with strategic insight and digital tools to help increase their ROI. RTO4 takes a truly modern approach […]
The Destination Think! team has researched the challenges faced by the world’s leading destination marketers. Through an extensive series of 2016 interviews with dozens of destination marketing organization (DMO) leaders from Norway to Australia, Israel to Greenland, the Maldives to the Netherlands and from Canada south to the USA, we have learned the most important […]
Destinations on Google is a brand new mobile search feature that offers the ability to compare trip prices, dates and locations. Users can explore itineraries and compare travel options to help plan an upcoming vacation by searching for a place name followed by the word “destination” or “vacation.” It’s a shiny new tool, but what does […]
What is a destination’s brand and how do you define it? Destination Think!’s Senior Strategic Consultants recently had a lively discussion about this topic in response to an article by Douglas Holt in the Harvard Business Review: “Branding in the Age of Social Media.” One key claim of the article is: “Companies need to shift […]