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Why loyalty management leads to growth

March 21, 2017 by Frank Cuypers Leave a Comment

Why loyalty management leads to growth

Imagine that for every one hundred arrivals to your destination, one hundred and ten returned next year. Ideally, how many of those would be repeat visits and referrals? Visitor retention is one of three growth engines for destinations (along with visitor acquisition and referral). A higher retention rate can reduce the risk of declining visitation. […]

Filed Under: Destination Marketing Strategy, Long Haul, Strategic Planning, Strategy & Performance Measurement Tagged With: bilbao, bilbao effect, copenhagen, guggenheim museum, loyalty management, product life cycle, southern norway, visitor retention

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