A space mission is a life-and-death enterprise in which every action taken by the team is critical. In his book, An Astronaut’s Guide to Life on Earth, astronaut Chris Hadfield (who became a tourism ambassador for Ireland in 2014) describes the “aim for zero” concept as a way to ensure you are not detracting from […]
Destination marketers need to learn from the past to shape a healthier tourism future
2016 may be a year of reckoning for the tourism industry. In her recent article, “Are the eggs of the tourism goose starting to crack?”, strategic advisor and Founder of Concious Travel Anna Pollock calls out systemic problems within the tourism industry that have dire consequences for destinations, residents and travellers. Among the root causes […]
Brian Solis guest post – Innovation is a gift worth getting: Competing for the future starts with letting go of the past
As one of the world’s most sought-after digital thinkers, Brian Solis studies disruptive technology and its impact on business and society. Solis was a keynote speaker at Destination Think! Forum 2016 in New York City, where he spoke about how destinations can prepare for the future business landscape. In this guest post, he outlines the urgent need for innovation by […]