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Growing nautical tourism niche provides lessons for destinations

May 31, 2016 by Aaron Nissen Leave a Comment

Growing nautical tourism niche provides lessons for destinations

Many destination marketers are seeking to define and optimize niche experiences to increase visitation from passionate travellers. A recent article at tourism-review.com highlights a clear example by describing a recent increase in nautical tourism in the Mediterranean Sea: “This improvement is due partly to the exceptional weather conditions of the summer season, partly to the […]

Filed Under: Destination Leadership, Destination Marketing Strategy, DMO Leadership, Re-fuel Tagged With: barriers, bureaucracy, communication, Incremental Gains, Leadership, mediterranean sea, nautical, niche, stakeholders, yachts

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