For tourism in Nashville, Tennessee, music is the sound of success. The city’s latest “Music City” branding efforts have helped amplify and augment Nashville’s identity as a creative hub, which starts with music but also includes areas like cuisine and entrepreneurship. (“Silicon Valley of the music business,” anyone?) This creative combo has struck a […]
Tel Aviv’s hi-tech “Smart Tourism Initiative” inspires collaboration through technology
For Tel Aviv, technological innovation is at the heart of a destination-wide strategy aimed at creating a seamless visitor experience. The city is a hotbed for startups and innovative entrepreneurs, and its “Smart Tourism Initiative” is designed to stimulate tourism innovation. In doing so, Tel Aviv Global (a branch of the municipal government focused on […]
Letting go of brand control: Why the Swedish Tourist Association empowers residents to speak for themselves
Destinations are beginning to realize that there can be no destination branding without residents and that improved collaboration with their community is one of today’s key challenges. If you could harness the stories your locals are telling about your destination and its brand, what would that look like? Destination marketers and members of the Swedish […]
How Destination Cleveland reimagined community and collaboration
Battling negative perceptions – among visitors and locals alike – has never been easy for any destination. And when those negative perceptions result in low visitation, how is a destination meant to change minds? For the city of Cleveland, it meant standing up, squaring its shoulders and facing its detractors head on. By encouraging, facilitating […]