“DMO” typically stands for “Destination marketing organization,” which has often been understood, in practice, to mean “promotion,” one of the 4 Ps of Marketing. But times are changing. As Destination Think! CEO Rodney Payne has said, “There has been a lot of discussion in recent years about destination marketing organizations (DMOs) morphing into destination management […]
Your DMO’s positive role in a new vision for profit and planet
Air quality warnings, rising seas, endangered wildlife, Rio’s polluted waterways, Thai beach closures and climate change. Today’s news about our planet and its environment is often dire, asking urgent questions behind the narrative. Will our children have a world worth travelling? Destination marketers with an eye to the future face the challenge of the intractable […]
Destination marketers are collaborators: DMOs must strive for a net benefit from tourism in their communities
As a resident in a popular tourism destination, you’d be right to ask how visitation affects you. Are the crowds of tourists making your community a better place, or does their travel only benefit the industry’s bottom line, or the nation’s GDP? As tourism grows irregularly in destinations around the world, and sometimes to an alarming […]