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What does the “M” of DMO mean for your destination?

December 9, 2016 by David Archer 1 Comment

What does the “M” of DMO mean for your destination?

“DMO” typically stands for “Destination marketing organization,” which has often been understood, in practice, to mean “promotion,” one of the 4 Ps of Marketing. But times are changing. As Destination Think! CEO Rodney Payne has said, “There has been a lot of discussion in recent years about destination marketing organizations (DMOs) morphing into destination management […]

Filed Under: Day Trip, Destination Marketing Strategy, Innovation & Trends, Strategic Planning Tagged With: anna pollock, Conscious Travel, hugh riley, Ólöf Ýrr Atladóttir, william bakker

Your DMO’s positive role in a new vision for profit and planet

August 23, 2016 by David Archer 4 Comments

Your DMO’s positive role in a new vision for profit and planet

Air quality warnings, rising seas, endangered wildlife, Rio’s polluted waterways, Thai beach closures and climate change. Today’s news about our planet and its environment is often dire, asking urgent questions behind the narrative. Will our children have a world worth travelling? Destination marketers with an eye to the future face the challenge of the intractable […]

Filed Under: Checking In, Destination Leadership, Destination Marketing Strategy, Strategic Planning Tagged With: anna pollock, Conscious Travel, profit and planet, profit and planet 2016, Topic: Sustainable Tourism

Destination marketers are collaborators: DMOs must strive for a net benefit from tourism in their communities

July 15, 2016 by David Archer 5 Comments

Destination marketers are collaborators: DMOs must strive for a net benefit from tourism in their communities

As a resident in a popular tourism destination, you’d be right to ask how visitation affects you. Are the crowds of tourists making your community a better place, or does their travel only benefit the industry’s bottom line, or the nation’s GDP? As tourism grows irregularly in destinations around the world, and sometimes to an alarming […]

Filed Under: Destination Leadership, Destination Marketing Strategy, Postcards, Strategic Planning, Topic: Sustainable Tourism Tagged With: airbnb, anna pollock, Barcelona, community and collaboration, Conscious Travel, net benefit, raj sisodia, Topic: Sustainable Tourism, TripAdvisor

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