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Collaboration, networks and ecosystems: Destination British Columbia’s three pillars of strategic tourism marketing

November 8, 2016 by Think! Staff Leave a Comment

Collaboration, networks and ecosystems: Destination British Columbia’s three pillars of strategic tourism marketing

Destination British Columbia (DBC) has set its sights on becoming the most recommended destination in North America. How does the province intend to lead its six regional destinations and even more city and community destination marketing organizations (DMOs) toward a common objective? Grant Mackay, DBC’s Vice President of Destination & Industry Development, has been a tourism […]

Filed Under: Checking In, Destination Leadership, Destination Marketing Strategy, Strategic Planning Tagged With: brand, cost and revenue 2016, Destination British Columbia, remarkable experiences, strategy, tourism ecosystems

Destination funding models: Can the tourism industry collaborate to solve its own funding challenges?

October 6, 2016 by Aaron Nissen 2 Comments

Destination funding models: Can the tourism industry collaborate to solve its own funding challenges?

Where is next year’s budget coming from? Whether your destination marketing organization (DMO) receives public or private money, or a combination of the two, every destination needs financial stability in order to make their industry’s dreams come true. This is the second article in our two-part series on funding that examines destination funding models. In […]

Filed Under: Day Trip, Destination Marketing Strategy, Organizational Models, Strategic Planning Tagged With: appropriation, cost and revenue, cost and revenue 2016, funding models

Iceland’s stunning tourism growth offers a window into the future of destination management

October 5, 2016 by Think! Staff Leave a Comment

Iceland’s stunning tourism growth offers a window into the future of destination management

During the last five years, Iceland has experienced an unprecedented surge in visitation. The North Atlantic island nation known for its rugged landscapes, northern lights, and artistic innovations has become a popular year-round destination, and the sudden growth has solidified tourism’s important economic role. But the newfound prosperity brings new challenges with it. How can […]

Filed Under: Checking In, Destination Development, Destination Marketing Strategy, Strategic Planning Tagged With: cost and revenue 2016, forum, Icelandic tourist board, leading thinkers, Ólöf Ýrr Atladóttir

Destination funding models: Can DMOs seek financial stability from their governments?

October 4, 2016 by Aaron Nissen Leave a Comment

Destination funding models: Can DMOs seek financial stability from their governments?

How comfortable do you feel about next year’s budget? Determining Cost and Revenue is a critical topic for today’s destination marketing organizations (DMOs), which are constantly looking for new ways to secure funding to remain competitive, but it can be difficult to gain sustainable, long-term funding. Reductions in budget due to changes in government or myriad […]

Filed Under: Day Trip, Destination Marketing Strategy, Organizational Models, Strategic Planning Tagged With: appropriation, cost and revenue, cost and revenue 2016, forum, funding models

Switzerland Tourism’s innovative funding model creates valuable partnerships that mitigate risk

August 5, 2016 by Think! Staff 3 Comments

Switzerland Tourism’s innovative funding model creates valuable partnerships that mitigate risk

Effective long-term strategy means weathering economic ups and downs, but many of today’s destination marketers work within a fragile funding model. Budgets can be volatile from year to year as many destination marketing organizations (DMOs) rely on government funding to stay in business. What alternatives do DMOs have to help them plan confidently for the […]

Filed Under: Checking In, Destination Leadership, Destination Marketing Strategy, Strategic Planning Tagged With: cost and revenue 2016, funding, leading thinkers, Martin nydegger, partnerships, switzerland tourism

NBTC Holland Marketing describes their approach to partnerships and key challenges for DMOs

July 20, 2016 by Think! Staff Leave a Comment

NBTC Holland Marketing describes their approach to partnerships and key challenges for DMOs

What if a country became a city? How can we better integrate tourism into the whole economy? How will our destination marketing organization (DMO) remain relevant in the future? Netherlands Board of Tourism and Conventions (NBTC) Holland Marketing is asking and answering big questions to ensure that Holland continues to thrive as a destination. With […]

Filed Under: Checking In, Destination Leadership, Destination Marketing Strategy, DMO Leadership Tagged With: airbnb, collaboration and community, cost and revenue 2016, forum, Holland, hollandcity, jos vranken, leading thinkers, NBTC Holland Marketing, Netherlands, otas, partnerships

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