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How to become a data-driven destination

September 5, 2016 by Aaron Nissen 3 Comments

How to become a data-driven destination

Nothing makes the case for change more strongly than a reliable set of data applied to a problem. The digital age is awash with data, and today you and your marketing team can track every email opening, every booking and essentially every click your visitors give you. But all this data and insight won’t be […]

Filed Under: Destination Marketing Strategy, Long Haul, Research and Analysis, Strategy & Performance Measurement, Topic: Measuring Success Tagged With: Aaron Nissen, data, Topic: Measuring Success

Net Promoter Score: How destinations can gather insights to improve visitor experience and help operators succeed

August 9, 2016 by Think! Staff Leave a Comment

Net Promoter Score: How destinations can gather insights to improve visitor experience and help operators succeed

Will visitors recommend your destination to their friends? If you’re not sure, it’s time to find out. Net Promoter Score (NPS) is a critical metric for today’s destinations, built upon one simple survey question: “Would you recommend this (destination, attraction, experience, etc.) to a relative or co-worker?” The resulting data can help destination marketing organizations […]

Filed Under: Day Trip, Strategy & Performance Measurement Tagged With: data, metrics, Net Promoter Score, survey, Topic: Measuring Success

How destinations use data to better collaborate with industry and reach consumers

May 2, 2016 by Aaron Nissen Leave a Comment

How destinations use data to better collaborate with industry and reach consumers

The use of big data has become pervasive across the world’s leading business organizations. Making data-driven decisions is essential to business planning, and our ability to search, share, curate, manage and analyze information is now more nuanced and complex than ever before. With so much valuable consumer data available, destination marketing organizations (DMOs) must become […]

Filed Under: Destination Leadership, Destination Marketing Strategy, Long Haul, Technology and Innovation Tagged With: data, destination leadership, industry collaboration

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