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Destination marketers told us their 7 obstacles to collaboration and change

February 16, 2017 by David Archer Leave a Comment

Destination marketers told us their 7 obstacles to collaboration and change

The first time I used Google Earth, I was hooked. Sometime around 2005, I found myself exploring the planet from my hometown in the Canadian prairies with a simple scroll of the mouse wheel, a few clicks, and a search term or two. This was the literal world at my fingertips. Paris? No problem. Timbuktu? […]

Filed Under: Day Trip, Destination Leadership, Destination Marketing Strategy, DMO Leadership Tagged With: david gilbert, forum 2016, nashville, swedish tourist association, tel aviv global, visit sørlandet, whitepaper

How Destination Cleveland reimagined community and collaboration

June 20, 2016 by Think! Staff Leave a Comment

How Destination Cleveland reimagined community and collaboration

Battling negative perceptions – among visitors and locals alike – has never been easy for any destination. And when those negative perceptions result in low visitation, how is a destination meant to change minds? For the city of Cleveland, it meant standing up, squaring its shoulders and facing its detractors head on. By encouraging, facilitating […]

Filed Under: Brand and Identity, Checking In, Destination Development Tagged With: cleveland, collaboration and community, community and collaboration 2016, david gilbert, leading thinkers

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