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3 steps to address change management in your destination

August 18, 2016 by Think! Staff 2 Comments

3 steps to address change management in your destination

Change is hard, but doing nothing is a choice with consequences. If you’ve chosen to embrace change, the next logical question is, “How?” Change management is one of the greatest challenges facing leaders of destination marketing organizations (DMOs). Those who seek to help their organizations adapt need a consistent and focused approach in order to […]

Filed Under: Checking In, Destination Marketing Strategy, DMO Leadership, Organizational Models Tagged With: change management, destination dna, kotter, Net Promoter Score, paul cubbon

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