The challenges facing modern tourism often lie in attempting to appeal to everyone without having the capacity and planning to deliver on a mass scale. Common pain points such as over-crowding, mismanagement, and resident backlash can be remedied with forward-thinking strategies that find an equilibrium between all the actors at play. Through our work […]
Does your destination or tourism business offer the kinds of things that actually get people talking? In this blog, we explain the value of conversation starters, or social objects, that help you ignite the stories that people will tell others.
How do your social, email and advertising channels work together? In this blog post we introduce the Channels section of our Destination Management and Marketing Model.
What’s the importance of storytellers? A destination’s communication strategy now needs to shift from focusing on a few mass publishers, to focusing on many niche publishers. As a DMO, you need to find the right storytellers to reflect your destination.
Understanding your potential audiences is very important, and destinations should constantly research them and learn from their visits. In this blog (Part 5 of our series), we’ll evaluate the role of Target Audiences.
Getting to the root of the story: the destination experience. Experiences on the ground turn into the stories that people tell each other. DMOs need to take a hands-on approach to leading its industry in improving its experiences.
For a DMO, storytelling is critical. Destination marketing is creating your own stories in different formats, and for different platforms. But this is not enough anymore. The internet is outnumbering you in stories about your destination.
More on our new Destination Management and Marketing Model and new product, the Destination Assessment. Establishing benchmarking, where to start for multi-year planning, and how all fits in with strategy.
The chart above is our framework for Destination Management and Marketing. It’s the result of everything we’ve learned by working with hundreds of DMOs around the world. Over the next weeks and months, we’re going to use this chart as a way to present what a modern DMO does and how it does it. We […]
Based on years of experience working with and for DMOs, we’ve developed a Destination Management and Marketing Model. In this blog series, we share our learnings, best practices and recommendations. Here are the articles in order: The Destination Management and Marketing Model part 1: Introduction The Destination Management and Marketing Model part 2: Assessment The […]