How do your social, email and advertising channels work together? In this blog post we introduce the Channels section of our Destination Management and Marketing Model.
What’s the importance of storytellers? A destination’s communication strategy now needs to shift from focusing on a few mass publishers, to focusing on many niche publishers. As a DMO, you need to find the right storytellers to reflect your destination.
Understanding your potential audiences is very important, and destinations should constantly research them and learn from their visits. In this blog (Part 5 of our series), we’ll evaluate the role of Target Audiences.
Getting to the root of the story: the destination experience. Experiences on the ground turn into the stories that people tell each other. DMOs need to take a hands-on approach to leading its industry in improving its experiences.