Imagine it’s Wednesday afternoon, and you’re at the office. The New York Times has just published an article featuring one of the newest and most popular restaurants in your destination. The story makes the restaurant look good, it makes the chef look good, and it makes the chocolate mousse look even better. Though it’s a […]
Lessons from a digital and social-oriented organization
What can we learn from a destination marketing organization (DMO) that was able to start afresh? Formed in 2014, VisitBrabant had the rare opportunity to reorganize and redefine its role as a DMO. Under the leadership of General Director Heleen Huisjes, VisitBrabant made a remarkably clear-cut choice for digital marketing, with social at the heart of their […]
3 insights on today’s connected visitor and digital marketing
The destination marketing organization (DMO)’s role in promoting a destination is changing. As DMOs find their new footing in the holiday planning cycle, this will mean a significant shift from focusing on campaigns promoting a destination to instead connecting with a consumer across the full cycle. In his presentation at the 2015 Social Media Tourism […]
Tips for smarter digital marketing from Tourism New Zealand
Destinations need a strong, differentiated product that inspires consumers to share stories about their experiences. Tourism New Zealand has truly embraced digital marketing to amplify their visitors’ stories – so much so that 90% of their global marketing spend is digital, and in some markets, 100% digital. Andrew Fraser, Director of Marketing at Tourism New […]