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Earned vs. paid media: Should DMOs pay to promote third-party content?

December 15, 2017 by Think! Staff Leave a Comment

Earned vs. paid media: Should DMOs pay to promote third-party content?

Imagine it’s Wednesday afternoon, and you’re at the office. The New York Times has just published an article featuring one of the newest and most popular restaurants in your destination. The story makes the restaurant look good, it makes the chef look good, and it makes the chocolate mousse look even better. Though it’s a […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Innovation & Trends, Long Haul, Topic: Always-on Content Tagged With: content marketing, digital marketing, promoted posts, Social Media, third-party content, Topic: Always-on Content

Lessons from a digital and social-oriented organization

November 11, 2016 by Katie Shriner Leave a Comment

Lessons from a digital and social-oriented organization

What can we learn from a destination marketing organization (DMO) that was able to start afresh? Formed in 2014, VisitBrabant had the rare opportunity to reorganize and redefine its role as a DMO. Under the leadership of General Director Heleen Huisjes, VisitBrabant made a remarkably clear-cut choice for digital marketing, with social at the heart of their […]

Filed Under: Consumer Engagement, Content Marketing and Campaigns, Day Trip, Tips from Destinations Tagged With: Content Marketing Campaigns, digital marketing, Heleen Huisjes, Social Media, Tips from Destinations, visitbrabant

3 insights on today’s connected visitor and digital marketing

September 20, 2016 by Katie Shriner 4 Comments

3 insights on today’s connected visitor and digital marketing

The destination marketing organization (DMO)’s role in promoting a destination is changing. As DMOs find their new footing in the holiday planning cycle, this will mean a significant shift from focusing on campaigns promoting a destination to instead connecting with a consumer across the full cycle. In his presentation at the 2015 Social Media Tourism […]

Filed Under: Consumer Engagement, Content Marketing and Campaigns, Re-fuel, Tips from Destinations Tagged With: chris chambers, digital marketing, Social Media, Social Media Tourism Symposium, Tourism and Events Queensland

Tips for smarter digital marketing from Tourism New Zealand

September 9, 2016 by Think! Staff 6 Comments

Tips for smarter digital marketing from Tourism New Zealand

Destinations need a strong, differentiated product that inspires consumers to share stories about their experiences. Tourism New Zealand has truly embraced digital marketing to amplify their visitors’ stories – so much so that 90% of their global marketing spend is digital, and in some markets, 100% digital. Andrew Fraser, Director of Marketing at Tourism New […]

Filed Under: Content Marketing and Campaigns, Destination Marketing Tactics, Re-fuel, Tips from Destinations Tagged With: digital marketing, tourism new zealand, video

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