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5 “YUGE” destination marketing lessons from the 2016 U.S. presidential election

October 26, 2016 by John Freeman 2 Comments

5 “YUGE” destination marketing lessons from the 2016 U.S. presidential election

The U.S. presidential election is the world’s biggest marketing campaign, and this year, candidates have collected and spent well over US $1 billion so far. What can destination leaders learn by observing the spectacle? This extraordinary campaign season has offered plenty of lessons to the destination marketing industry. 1. Don’t rely solely on visitor surveys. Given […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Day Trip, Innovation & Trends Tagged With: election, email, Net Promoter Score, Social Media, surveys

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