You simply have to experience this when you visit. Why? Well… you just do. Be it kissing the Blarney Stone in Ireland, or kissing a cod during a Newfoundland, Canada screech-in, some activities seem mandatory when visiting certain destinations. When you really think about it, why you must do them is a lot less clear, […]
Virtual reality (VR) is among the most important emerging technology platforms that destinations must consider over the next few years. VR is now developing beyond a science-fiction dream into a household consumer product with sales expected to skyrocket to 24 million units by 2018 and half a billion by 2025. This leads to a few […]
Product and Promotion – Develop what you promote and promote what you develop. Are you equipped to create experiences? There is enormous disruption affecting the destination marketing industry. Over the past six months, the Destination Think! team has invested a significant amount of time conducting research on these challenges. Through an extensive series of interviews […]
Getting to the root of the story: the destination experience. Experiences on the ground turn into the stories that people tell each other. DMOs need to take a hands-on approach to leading its industry in improving its experiences.