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What is Place DNA™? Here’s your essential reading list

December 20, 2016 by Thomas Sprangers Leave a Comment

What is Place DNA™? Here’s your essential reading list

Destination marketers need to understand the different types of value that a place can offer. This understanding starts with clearly defining a place’s intrinsic character, also known as Place DNA™. DMOs that build their branding on a true community identity will be able to improve the experience and the value they bring to their stakeholders. […]

Filed Under: Brand and Identity, Day Trip, DMO Value Proposition, Topic: Place DNA Tagged With: gold coast tourism, place brand, place dna

Gold Coast Tourism rebrands by unearthing its Place DNA™

August 11, 2016 by Andrea Moreton Leave a Comment

Gold Coast Tourism rebrands by unearthing its Place DNA™

In an extremely competitive and ever-changing travel industry, destination marketers know the importance of developing their brand in a way that resonates with its target audience. Gold Coast Tourism is no exception and recognized the need to update their brand after seeing a fundamental shift in their audience. Since the launch of its “Gold Coast, […]

Filed Under: Brand and Identity, Checking In, Destination Leadership, Topic: Place DNA Tagged With: brand, DNA, gold coast tourism, jan hutton, place dna, Topic: Place DNA

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