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Perpetual advocacy: See how Campbell River guides visitors through 6 stages of the customer journey

May 17, 2019 by David Archer Leave a Comment

Perpetual advocacy: See how Campbell River guides visitors through 6 stages of the customer journey

As you read this, people are boarding planes, trains, or taxicabs to visit your destination. Why are they travelling? How did they plan the trip? What experiences await them? How will they relive the adventure? What stories will they tell, good or bad, and to whom? These questions describe the customer journey. Your destination marketing […]

Filed Under: Content Marketing and Campaigns, Tips from Destinations, Topic: Always-on Content Tagged With: carly pereboom, customer journey, destination campbell river, Instagram, tamasyn kennedy, Topic: Always-on Content

3 content marketing trends to take your DMO into 2019

December 21, 2018 by David Archer 3 Comments

3 content marketing trends to take your DMO into 2019

Don’t worry, this isn’t another list of New Year’s resolutions. But times are changing. Since our business is 100% focused on tourism destinations, it’s our job to stay on top of the most effective ways to build engaging advocacy and positive word of mouth. Our elite squad of content marketers gathered to reflect on some […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Topic: Always-on Content Tagged With: IGTV, Instagram, Instagram Stories, katie shriner, micro-influencers, nano-influencers, Topic: Always-on Content

Social media-fueled overcrowding and your DMO’s responsibility

July 9, 2018 by Kelly Cubbon Leave a Comment

Social media-fueled overcrowding and your DMO’s responsibility

Can your destination’s social media channels damage the environment? It might sound extreme, but some fear that Instagram and other platforms are “ruining the great outdoors” by drawing an overwhelming number of visitors to fragile sites. Social media certainly has a powerful influence on visitor behaviour. According to a Google study, 60% of people use […]

Filed Under: Topic: Sustainable Tourism, Visitor Experience Tagged With: Google, Instagram, instagram effect, Jasper Broekhuis, NBTC Holland Marketing, palau, rodney payne, Topic: Sustainable Tourism, ucluelet aquarium, west coast NEST, yellowstone

Is your destination Instagram-worthy?

April 13, 2017 by David Archer Leave a Comment

Is your destination Instagram-worthy?

Your visitors are increasingly turning to social media to see what your destination has to offer. The Internet offers hundreds of listicles about the world’s most Instagrammable destinations; the most popular beaches and spectacular monuments are on display in vibrant, perfectly filtered photos, thanks to the professional and amateur Instagrammers who have fuelled this trend for the […]

Filed Under: Best Practices and Tactics, Consumer Engagement, Content Marketing and Campaigns, Day Trip Tagged With: experience economy, Instagram, millennials

Iconosquare’s advanced media search: Game changer for Instagram curation and engagement?

January 12, 2017 by Katie Shriner 1 Comment

Iconosquare’s advanced media search: Game changer for Instagram curation and engagement?

Did you know that more than 95 million photos and videos are shared on Instagram every day? That can make searching for content from your destination akin to looking for a needle in a haystack. Luckily, Iconosquare has responded to the needs and wants of content experts everywhere with its advanced media search tool. While still […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Destination Marketing Tactics, Re-fuel Tagged With: iconosquare, Instagram, user-generated content

Instagram Stories vs. Snapchat Stories for destinations: Part 2

October 24, 2016 by Katie Shriner Leave a Comment

Instagram Stories vs. Snapchat Stories for destinations: Part 2

The quest for the best in-the-moment storytelling tool continues. In part one, we looked at some of the advantages of using Instagram Stories to share the less-polished, more personal side of your destination. How does the Snapchat Stories platform compare? Snapchat Stories went live in 2013. Like Instagram, it allows users to curate content that […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Day Trip, Destination Marketing Tactics Tagged With: Instagram, snapchat, spectacles, whistler blackcomb

Instagram Stories vs. Snapchat Stories for destinations: Part 1

October 18, 2016 by Katie Shriner 1 Comment

Instagram Stories vs. Snapchat Stories for destinations: Part 1

There’s a race happening right now to capture stories through in-the-moment photo and video sharing, and competition is heating up between two social media giants: Instagram and Snapchat (the flagship app of the recently rebranded Snap, Inc.). Instagram Stories is one of the latest in the growing line-up of new storytelling tools. Similar to Snapchat, […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Day Trip, Destination Marketing Tactics Tagged With: Instagram, snapchat, storytelling, tactics

Not all engagement is equal: How your destination can nurture higher-quality interactions

July 19, 2016 by Katie Shriner Leave a Comment

Not all engagement is equal: How your destination can nurture higher-quality interactions

Before you keep reading, open up any popular destination’s Facebook or Instagram page. Choose a post and scroll through the many comments. On a page bursting with engagement from fans, which messages should you respond to? As a content manager, understanding where to focus your time is one of the best ways to build a […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Day Trip, Destination Marketing Tactics Tagged With: comments, consumer engagement, engagement, Facebook, Instagram, niche

What recent Instagram changes mean for your destination and its operators

June 17, 2016 by Sara Raymond Leave a Comment

What recent Instagram changes mean for your destination and its operators

Over the past few months, Instagram has been making dramatic changes to its photo sharing app and the way your destination and tourism operators will be able to use it. Going far beyond a new logo and a new look and feel, changes include the introduction of business profiles, analytics, an algorithm, and new limits […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Day Trip, Destination Marketing Tactics Tagged With: algorithm, analytics, content marketing, iconosquare, Instagram, picodash, Social Media

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