Don’t worry, this isn’t another list of New Year’s resolutions. But times are changing. Since our business is 100% focused on tourism destinations, it’s our job to stay on top of the most effective ways to build engaging advocacy and positive word of mouth. Our elite squad of content marketers gathered to reflect on some […]
Social media-fueled overcrowding and your DMO’s responsibility
Can your destination’s social media channels damage the environment? It might sound extreme, but some fear that Instagram and other platforms are “ruining the great outdoors” by drawing an overwhelming number of visitors to fragile sites. Social media certainly has a powerful influence on visitor behaviour. According to a Google study, 60% of people use […]
Is your destination Instagram-worthy?
Your visitors are increasingly turning to social media to see what your destination has to offer. The Internet offers hundreds of listicles about the world’s most Instagrammable destinations; the most popular beaches and spectacular monuments are on display in vibrant, perfectly filtered photos, thanks to the professional and amateur Instagrammers who have fuelled this trend for the […]
Iconosquare’s advanced media search: Game changer for Instagram curation and engagement?
Did you know that more than 95 million photos and videos are shared on Instagram every day? That can make searching for content from your destination akin to looking for a needle in a haystack. Luckily, Iconosquare has responded to the needs and wants of content experts everywhere with its advanced media search tool. While still […]
Instagram Stories vs. Snapchat Stories for destinations: Part 2
The quest for the best in-the-moment storytelling tool continues. In part one, we looked at some of the advantages of using Instagram Stories to share the less-polished, more personal side of your destination. How does the Snapchat Stories platform compare? Snapchat Stories went live in 2013. Like Instagram, it allows users to curate content that […]
Instagram Stories vs. Snapchat Stories for destinations: Part 1
There’s a race happening right now to capture stories through in-the-moment photo and video sharing, and competition is heating up between two social media giants: Instagram and Snapchat (the flagship app of the recently rebranded Snap, Inc.). Instagram Stories is one of the latest in the growing line-up of new storytelling tools. Similar to Snapchat, […]
Not all engagement is equal: How your destination can nurture higher-quality interactions
Before you keep reading, open up any popular destination’s Facebook or Instagram page. Choose a post and scroll through the many comments. On a page bursting with engagement from fans, which messages should you respond to? As a content manager, understanding where to focus your time is one of the best ways to build a […]
What recent Instagram changes mean for your destination and its operators
Over the past few months, Instagram has been making dramatic changes to its photo sharing app and the way your destination and tourism operators will be able to use it. Going far beyond a new logo and a new look and feel, changes include the introduction of business profiles, analytics, an algorithm, and new limits […]