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Gold Coast Tourism rebrands by unearthing its Place DNA™

August 11, 2016 by Andrea Moreton Leave a Comment

Gold Coast Tourism rebrands by unearthing its Place DNA™

In an extremely competitive and ever-changing travel industry, destination marketers know the importance of developing their brand in a way that resonates with its target audience. Gold Coast Tourism is no exception and recognized the need to update their brand after seeing a fundamental shift in their audience. Since the launch of its “Gold Coast, […]

Filed Under: Brand and Identity, Checking In, Destination Leadership, Topic: Place DNA Tagged With: brand, DNA, gold coast tourism, jan hutton, place dna, Topic: Place DNA

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