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Can destinations reconcile competing logos and brands?

September 8, 2016 by Frank Cuypers 1 Comment

Can destinations reconcile competing logos and brands?

Changing a logo is like a divorce. It can be messy, painful and take years to complete. It’s no wonder that some of the most successful destination logos (like those of New York, Paris, Berlin and Spain) have been left untouched for decades – because fundamentally, a whole community must feel ownership of the destination’s […]

Filed Under: Brand and Identity, Destination Leadership, Seat 16B Tagged With: brand identity, brand management, frank cuypers, logo, strategy

A logo is not a brand

August 15, 2016 by Frank Cuypers 2 Comments

A logo is not a brand

Think about your favourite or most unforgettable logos. Whether it’s the Nike swoosh or “I Love NY”, we know logos are important because we remember them and begin to identify with them over time. For destinations, new marketing is about making connections with those specific people who might be interested in exactly what your destination […]

Filed Under: Brand and Identity, Day Trip, Destination Leadership Tagged With: brand, brand identity, logo

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