Changing a logo is like a divorce. It can be messy, painful and take years to complete. It’s no wonder that some of the most successful destination logos (like those of New York, Paris, Berlin and Spain) have been left untouched for decades – because fundamentally, a whole community must feel ownership of the destination’s […]
A logo is not a brand
Think about your favourite or most unforgettable logos. Whether it’s the Nike swoosh or “I Love NY”, we know logos are important because we remember them and begin to identify with them over time. For destinations, new marketing is about making connections with those specific people who might be interested in exactly what your destination […]