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Tennessee ads use mass customization to target visitors based on interests

May 27, 2016 by Paul Cubbon Leave a Comment

Tennessee ads use mass customization to target visitors based on interests

What do marketers mean when they talk about mass customization and why does it matter? What could you do differently to better engage your potential future visitors? A recent video ad campaign by Tennessee Department of Tourist Development sought to show the wide variety of experiences available in the state in a way that would […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Day Trip, Innovation & Trends Tagged With: mass customization, potential visitors, targeting, tennessee, traditional media

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