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Metrics mean relevance: Behold Door County’s data holy grail

April 26, 2017 by Think! Staff 2 Comments

Metrics mean relevance: Behold Door County’s data holy grail

Imagine being able to see exactly where your visitors come from, where they stay, and how much money they spend. Your marketing dollars don’t slip through your fingers, because your team can watch how effective their campaigns are on an interactive map. Better intel means that you feel more confident, make better decisions and have […]

Filed Under: Checking In, Destination Marketing Strategy, Research and Analysis, Strategy & Performance Measurement, Topic: Measuring Success Tagged With: door county, jack moneypenny, metrics, michelle rasmusson, Topic: Measuring Success

Top 10 countdown: 2016’s ultimate destination marketing reading list

December 27, 2016 by David Archer Leave a Comment

Top 10 countdown: 2016’s ultimate destination marketing reading list

2016 has been a year of collaboration like no other. Destinations around the world, including many of our readers and contributors, have worked to recognize and address many common challenges together. Before the ball drops on the New Year, it’s time to acknowledge some of our most popular articles and the issues that generated the […]

Filed Under: Day Trip, Destination Marketing Strategy, Innovation & Trends, Technology and Innovation Tagged With: 2016, amsterdam marketing, anna pollock, content manager, google trips, leading thinkers, metrics, place dna, whitepaper

4 outdated destination marketing ideas that need to die

August 17, 2016 by Rodney Payne 4 Comments

4 outdated destination marketing ideas that need to die

It’s time to bust some destination marketing myths. As consumer behaviour evolves, older models for promoting a destination are crumbling and it’s important to know why and what you can do about it. Is your destination ready? Here are four destination marketing ideas whose days are numbered: Idea 1: That there is a business case […]

Filed Under: Day Trip, Destination Marketing Strategy, Innovation & Trends, Technology and Innovation, Topic: Measuring Success Tagged With: consumer behaviour, metrics, promotion, Topic: Measuring Success, web traffic

Net Promoter Score: How destinations can gather insights to improve visitor experience and help operators succeed

August 9, 2016 by Think! Staff Leave a Comment

Net Promoter Score: How destinations can gather insights to improve visitor experience and help operators succeed

Will visitors recommend your destination to their friends? If you’re not sure, it’s time to find out. Net Promoter Score (NPS) is a critical metric for today’s destinations, built upon one simple survey question: “Would you recommend this (destination, attraction, experience, etc.) to a relative or co-worker?” The resulting data can help destination marketing organizations […]

Filed Under: Day Trip, Strategy & Performance Measurement Tagged With: data, metrics, Net Promoter Score, survey, Topic: Measuring Success

How your DMO can measure success in the new marketing world

May 26, 2016 by William Bakker 1 Comment

How your DMO can measure success in the new marketing world

Destination marketing organizations (DMOs) often need to measure what they can’t manage. A marketer’s typical job is to create demand for a product, but countless external factors affect visitation, making the effectiveness of destination marketing difficult to measure and communicate succinctly. At Simpleview Summit 2016, Destination Think!’s Chief Strategist & Partner William Bakker tackled this […]

Filed Under: Destination Marketing Strategy, Long Haul, Research and Analysis, Strategy & Performance Measurement, Topic: Measuring Success Tagged With: consumer engagement, destination assessment, experience, Leadership, measuring success, metrics, Net Promoter Score, operators, POI, Simpleview, storytelling, Topic: Measuring Success

50 challenges that 50 destination marketers told us they face

May 23, 2016 by Think! Staff 1 Comment

50 challenges that 50 destination marketers told us they face

The Destination Think! team has researched the challenges faced by the world’s leading destination marketers. Through an extensive series of 2016 interviews with dozens of destination marketing organization (DMO) leaders from Norway to Australia, Israel to Greenland, the Maldives to the Netherlands and from Canada south to the USA, we have learned the most important […]

Filed Under: Destination Marketing Strategy, DMO Leadership, Innovation & Trends, Postcards Tagged With: community and collaboration, consumer engagement, cost and revenue, destination marketer, funding models, metrics, potential on investment, product and promotion, profit and planet, sustainability, value, word of mouth

Four critical trends impacting destination marketing leadership in 2016: Part 2

May 11, 2016 by Think! Staff Leave a Comment

Four critical trends impacting destination marketing leadership in 2016: Part 2

Cost and Revenue: New ideas imply new business models. Can we apply creativity to rethink the way we produce revenue? There is enormous disruption affecting the destination marketing industry. Over the past six months, the Destination Think! team has invested a significant amount of time conducting research on these challenges. Through an extensive series of […]

Filed Under: Destination Marketing Strategy, DMO Leadership, DMO Value Proposition, Long Haul, Organizational Models Tagged With: cost, cost and revenue, funding, metrics, models, potential on investment, revenue, stakeholders, strategy, trends

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