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Matching tools and tech to different stages of the customer journey

May 11, 2016 by Paul Cubbon Leave a Comment

Matching tools and tech to different stages of the customer journey

Some brands are using new technology to interact with consumers in more sophisticated ways. According to Warc, Heineken has recently begun using near-field communication (NFC) technologies to use consumer location to better “engage consumers at the precise moments that matter.” This “moment marketing” is all about timing. If marketers can better understand the user experience […]

Filed Under: Consumer Engagement, Destination Marketing Strategy, Innovation & Trends, Re-fuel, Research and Analysis Tagged With: consumer engagement, customer journey, moment marketing, Social Media

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