Destination marketers across the globe are grappling with how to transform their organizations to meet the needs of today’s visitors and residents. As the industry continues to shift, DMOs are faced with either making a decision to embrace change or to remain stuck in the past. During the 2015 Social Media Tourism Symposium held in […]
Don’t fall into a technology sinkhole
What’s a DMO sinkhole? A DMO sinkhole is a single priority that ends up consuming a disproportionate amount of time and money. It gets DMOs boxed in or unwillingly committed to specific things for a long period of time because a large investment was made that needs to be justified, it was hyped up too […]