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Help guide your DMO into the future: Advice from international destination marketing experts

October 7, 2016 by Think! Staff Leave a Comment

Help guide your DMO into the future: Advice from international destination marketing experts

Destination marketers across the globe are grappling with how to transform their organizations to meet the needs of today’s consumer. As the industry continues to shift, DMOs are faced with either making a decision to embrace change or to remain stuck in the past. During the 2015 Social Media Tourism Symposium held in Amsterdam, five […]

Filed Under: Destination Marketing Strategy, DMO Leadership, Organizational Models, Re-fuel Tagged With: organizational change, SoMeT, SoMeT Europe

Don’t fall into a technology sinkhole

September 6, 2016 by William Bakker 2 Comments

Don’t fall into a technology sinkhole

What’s a DMO sinkhole? A DMO sinkhole is a single priority that ends up consuming a disproportionate amount of time and money. It gets DMOs boxed in or unwillingly committed to specific things for a long period of time because a large investment was made that needs to be justified, it was hyped up too […]

Filed Under: Destination Marketing Strategy, Re-fuel, Technology and Innovation Tagged With: destination marketing, organizational change, technology, technology for dmos, technology systems, tourism and technology, william bakker

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