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The end-to-end customer experience for destinations

June 30, 2016 by Think! Staff 1 Comment

The end-to-end customer experience for destinations

Destination marketing leaders have identified the major challenges they face in 2016, and the need for cohesive strategies that address them. As marketers respond to the shift to consumer engagement, evolving consumer behaviour and word of mouth, the need to measure marketing effectiveness and to lead stakeholders to improve the customer journey, it’s now more […]

Filed Under: Day Trip, Destination Leadership, Destination Marketing Strategy, Strategic Planning Tagged With: Destination British Columbia, intervistas, Ottawa, RTO4, TIAC, Topic: Shareable Experiences, Tourisme Montréal, word of mouth

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