After nearly a decade of facilitating and developing strategy in destination marketing, we’ve found a winning approach. Building a multi-year destination strategy involves making clear choices about your organization’s vision, goals, mission and values. Those choices will help you define tangible actions to make your destination’s vision a reality. Here are the six foolproof steps […]
3 steps to address change management in your destination
Change is hard, but doing nothing is a choice with consequences. If you’ve chosen to embrace change, the next logical question is, “How?” Change management is one of the greatest challenges facing leaders of destination marketing organizations (DMOs). Those who seek to help their organizations adapt need a consistent and focused approach in order to […]
Change management at the DMO: Why destinations need to be proactive
Is it business as usual for you today, or is it time for change? For many destination marketing organizations (DMOs), the time is now, because change is sweeping across the tourism industry. Destination marketers are grappling with the need to transform their organizations to meet the needs of today’s consumer, which presents a huge challenge. […]