We asked our readers to tell us their destination’s biggest branding challenge. (The poll remains open.) So far, about 70% chose “involving our tourism industry to educate and align with our brand” as a significant obstacle, ranking it either four or five out of five in difficulty. Some of you will feel validated to find […]
Don’t fear democracy: Learn from Vancouver’s logo woes
The City of Vancouver, Canada has been taking heat for its new wordmark design. An open letter signed by over one hundred members of the local design community has derided the “misguided process” that led to the logo’s approval. The letter represents that sector’s passionate viewpoint that the logo does not reflect Vancouver’s unique culture, […]