As the year comes to a close, we look back at the trends and articles that were of most interest to you, our readers. Our top five posts this year range from Wonderful Copenhagen’s provocative destination marketing strategy, to overtourism, to niche marketing. Here they are: 5) What does the ideal DMO look like? […]
How will augmented reality support the tourism experience?
Building an incredible visitor experience is essential to a destination’s success. Augmented reality (AR) has an important part to play in this success as it begins to enhance real world experiences through mainstream technologies. In 2009, smartphone apps began to use AR technology to add a layer of guidance, content and entertainment to physical locations […]
Let’s get digital: Placemaking and immersive tourism experiences
Our physical and digital worlds are colliding in ways most people wouldn’t have thought possible just a decade ago. This trend is especially apparent when we look at digital placemaking, which has begun to enhance destination experiences around the globe. What’s digital placemaking? You’ll receive slightly different definitions depending on who you ask, but here’s […]
Top 5 unique ways destinations are using Pokémon GO
Pokémon GO was unleashed on the world on July 6, 2016 and destinations around the globe have been incorporating the augmented reality game into their marketing efforts ever since. The game, which had already been installed over 100 million times less than a month after its release, asks players to explore popular and little-known landmarks alike, […]
Destinations, technology and storytelling: Google’s “Beyond the Map” gives users an immersive Rio experience
Can you truly explore a destination through the internet? Having mapped the world with Google Earth and dabbled in advanced video and virtual reality (VR) storytelling through a mobile app, Google has brought us one step closer to full immersion with “Beyond the Map”, a virtual, guided tour of Rio de Janeiro, Brazil, released just […]
What destinations should know about Pokémon GO
Caution: A Charmander or a Blastoise may be hiding in your visitor centre! If you’re not sure what that means yet, read on. Pokémon GO is a mobile game that uses augmented reality to bring the characters of one of Nintendo’s biggest franchises to life in a neighbourhood near you. Guided by a mobile app, […]