Destination British Columbia (DBC) understands that delivering consistent and high-quality experiences is essential in inspiring word-of-mouth recommendations, and that advocacy drives visitation. In fact, the organization has focused much of its corporate strategy on advocacy and has set for itself a bold objective to become the most recommended destination in North America. Recognizing that the […]
Consumer-led, experience-focused, destination-delivered. That’s Queensland.
Tourism is a quest for experiences. The Australian state of Queensland, rich with its culture, coasts, people, rainforests, cities, Outback and activities, has no shortage of experiences. For Queensland or any destination, a significant opportunity lies in helping travellers understand what experiences are possible, while focusing effort on making those experiences meaningful and memorable. Product […]
Responding to crisis: How destinations can show leadership in an emergency
Destination marketers know the positive impacts of travel. Even in tumultuous times, visiting new places can create connections that bring us closer together. But when emergencies or crises disrupt governments, nations and cities, how can destination marketing organizations (DMOs) respond? This is part 2 of our two-part interview with Elke Dens in our Leading Thinkers […]
For Visit Flanders, long-term destination development is the definition of success
Is your destination equipped to create meaningful experiences? It’s time to take inspiration from Visit Flanders. Their approach to destination development in northern Belgium places them at the vanguard of those shaping today’s trends around tourism product and promotion. By emphasizing the “P” of product in their marketing mix, Visit Flanders matches visitors with niches […]
VISIT FLORIDA explains why increasing word-of-mouth referrals is an essential priority
The American “Sunshine State” of Florida has a vision to be the world’s #1 travel destination. Ambitious? Definitely. But VISIT FLORIDA has earned its fifth-straight record-setting year of visitation and the growth continues in 2016. A focus on increasing referrals from friends and family plays a key role in topping last year’s 106 million visitors […]