Andrew Hardeman of the media and marketing site Mumbrella advises that marketers “need to focus more on improving the customer experience rather than emotional storytelling at scale, […] because – despite what we may think – most consumers don’t care about having an emotional connection to brands.” A strong destination brand isn’t built through advertising […]
4 outdated destination marketing ideas that need to die
It’s time to bust some destination marketing myths. As consumer behaviour evolves, older models for promoting a destination are crumbling and it’s important to know why and what you can do about it. Is your destination ready? Here are four destination marketing ideas whose days are numbered: Idea 1: That there is a business case […]
How destinations can increase word-of-mouth promotion by designing socialgenic experiences
Recognizing that visitors are social and that travel-bragging is a primary motivator for travel, modern destinations and tourism operators can improve promotion by designing “socialgenic” experiences. Social: That which includes a connection and an exchange between two or more people. Genic: That which produces or causes something. Social + Genic = Socialgenic: That which produces […]
Four critical trends impacting destination marketing leadership in 2016: Part 3
Product and Promotion – Develop what you promote and promote what you develop. Are you equipped to create experiences? There is enormous disruption affecting the destination marketing industry. Over the past six months, the Destination Think! team has invested a significant amount of time conducting research on these challenges. Through an extensive series of interviews […]