• Sign In

Destination Think!

Making the world better, one destination at a time

  • Read Our Blog
    • Brand and Identity
    • Content Marketing and Campaigns
      • Best Practices and Tactics
      • Tips from Destinations
    • Destination Marketing Strategy
      • DMO Leadership
      • Research and Analysis
      • Strategic Planning
      • Technology and Innovation
    • Visitor Experience
  • Hire Us
    • Contact Us
    • Send Us Your RFP
    • View Portfolio
    • See Services
    • Meet the Team
    • Learn About Events
      • Destination Think! Forum 2016
        • Program – 2016
        • Speakers – 2016
    • Read Company Updates

Don’t build your destination’s brand through advertising

August 24, 2016 by Rodney Payne 3 Comments

Don’t build your destination’s brand through advertising

Andrew Hardeman of the media and marketing site Mumbrella advises that marketers “need to focus more on improving the customer experience rather than emotional storytelling at scale, […] because – despite what we may think – most consumers don’t care about having an emotional connection to brands.” A strong destination brand isn’t built through advertising […]

Filed Under: Brand and Identity, DMO Value Proposition, Re-fuel Tagged With: brand, promotion, storytelling, word of mouth

4 outdated destination marketing ideas that need to die

August 17, 2016 by Rodney Payne 5 Comments

4 outdated destination marketing ideas that need to die

It’s time to bust some destination marketing myths. As consumer behaviour evolves, older models for promoting a destination are crumbling and it’s important to know why and what you can do about it. Is your destination ready? Here are four destination marketing ideas whose days are numbered: Idea 1: That there is a business case […]

Filed Under: Day Trip, Destination Marketing Strategy, Innovation & Trends, Technology and Innovation, Topic: Measuring Success Tagged With: consumer behaviour, metrics, promotion, Topic: Measuring Success, web traffic

How destinations can increase word-of-mouth promotion by designing socialgenic experiences

June 9, 2016 by Think! Staff 1 Comment

How destinations can increase word-of-mouth promotion by designing socialgenic experiences

Recognizing that visitors are social and that travel-bragging is a primary motivator for travel, modern destinations and tourism operators can improve promotion by designing “socialgenic” experiences. Social: That which includes a connection and an exchange between two or more people. Genic: That which produces or causes something. Social + Genic = Socialgenic: That which produces […]

Filed Under: Consumer Engagement, Long Haul, Topic: Shareable Experiences, Visitor Experience Tagged With: Amsterdam, message in a brewery, promotion, socialgenic, travel-bragging, user-generated content, visitor experiences

Four critical trends impacting destination marketing leadership in 2016: Part 3

May 11, 2016 by Think! Staff Leave a Comment

Four critical trends impacting destination marketing leadership in 2016: Part 3

Product and Promotion – Develop what you promote and promote what you develop. Are you equipped to create experiences? There is enormous disruption affecting the destination marketing industry. Over the past six months, the Destination Think! team has invested a significant amount of time conducting research on these challenges. Through an extensive series of interviews […]

Filed Under: Destination Development, Long Haul, Strategy & Performance Measurement, Visitor Experience Tagged With: collaboration, counsumer engagement, development, digitalization, experiences, niche, product, promotion

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Welcome to Destination Think!.

LEARN MORE ABOUT US

SEND US YOUR RFP

Get updates to your inbox!

Fields marked with a * are required.

 
Subscribe to DMO Matters, a must-read weekly digest of leading destination marketing trends and leadership.
 

Just published

Tourism’s fight against climate change needs your leadership

November 8, 2019 By David Archer

DMO trend guide: Why Facebook groups and passionate communities make niche marketing mandatory

September 26, 2019 By Think! Staff

Words matter: Helping your residents understand brand

September 13, 2019 By Frank Cuypers

Not exactly utopia: Byron Bay grapples with a place brand crisis

August 21, 2019 By Katie Shriner

First-of-its-kind DMO partnership with Strava draws running community to Jersey

July 26, 2019 By Think! Staff

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
Terms and conditions
Privacy policy
Report technical issue

© 2019 Destination Think! - All rights reserved. All destination images used with permission and gratitude.