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Learn the hierarchy of your visitors’ needs and build empathy through research

October 19, 2016 by Thomas Sprangers Leave a Comment

Learn the hierarchy of your visitors’ needs and build empathy through research

The design thinking process helps destinations better understand its visitors and their travel needs. It’s all about finding empathy and adding value to their journey while increasing positive word of mouth. We’ve seen how mapping out the customer journey based on one or more visitor personas is a great way to gain insight into how visitors interact […]

Filed Under: Day Trip, Destination Development, Destination Marketing Strategy, Research and Analysis Tagged With: design thinking, maslow, research

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