When it comes to funding, what’s the bottom line? For many destinations, diversification will help lower the risk of losing a single source of revenue. As part of our destination marketing webinar series, Destination Think!’s Senior Strategic Consultant Aaron Nissen presented research into today’s spectrum of funding models and shared some of the insights from […]
How Visit Greenland makes sustainable tourism a priority
Greenland’s spectacular, rugged and remote northern landscape offers visitors unparalleled wilderness and unique adventure, and the word is getting out. Interest in Greenland as a tourism destination has been growing steadily. And with this renewed interest, Visit Greenland – the country’s national tourism organization – must consider long-term impacts. How should a destination approach sustainable […]
Four critical trends impacting destination marketing leadership in 2016: Part 2
Cost and Revenue: New ideas imply new business models. Can we apply creativity to rethink the way we produce revenue? There is enormous disruption affecting the destination marketing industry. Over the past six months, the Destination Think! team has invested a significant amount of time conducting research on these challenges. Through an extensive series of […]