The quest for the best in-the-moment storytelling tool continues. In part one, we looked at some of the advantages of using Instagram Stories to share the less-polished, more personal side of your destination. How does the Snapchat Stories platform compare? Snapchat Stories went live in 2013. Like Instagram, it allows users to curate content that […]
Instagram Stories vs. Snapchat Stories for destinations: Part 1
There’s a race happening right now to capture stories through in-the-moment photo and video sharing, and competition is heating up between two social media giants: Instagram and Snapchat (the flagship app of the recently rebranded Snap, Inc.). Instagram Stories is one of the latest in the growing line-up of new storytelling tools. Similar to Snapchat, […]
Insights for destinations: Mary Meeker’s 2016 Internet Trends Report
Mary Meeker’s Internet Trends Report is one of the tech industry’s most highly anticipated annual presentations, summarizing the development of the online world and how it will impact marketing. How will this year’s trends affect destination marketers? We sent the 2016 Report (all 213 slides’ worth, or watch the video for a fly by) around […]
How Whistler Blackcomb uses Snapchat, plus key tips for destinations
While travel writers and Instagram influencers feverishly embrace Snapchat for its compelling visuals and real-time storytelling capabilities, destinations have been much slower to warm up to this popular social app. Why is that? During roundtable discussions at a recent Travel Media Association of Canada event, many industry members shared their challenges and questions around the […]