Content marketing is as old as storytelling; in other words, it’s ancient. Storytelling mediums have evolved from cave paintings, to printed books, to Snapchat stories, to virtual reality, but the human need for compelling stories (i.e. content) remains constant. The content cave continues to inspire us today, because stories are at the core of […]
There’s a race happening right now to capture stories through in-the-moment photo and video sharing, and competition is heating up between two social media giants: Instagram and Snapchat (the flagship app of the recently rebranded Snap, Inc.). Instagram Stories is one of the latest in the growing line-up of new storytelling tools. Similar to Snapchat, […]
Andrew Hardeman of the media and marketing site Mumbrella advises that marketers “need to focus more on improving the customer experience rather than emotional storytelling at scale, […] because – despite what we may think – most consumers don’t care about having an emotional connection to brands.” A strong destination brand isn’t built through advertising […]
Destination marketing organizations (DMOs) often need to measure what they can’t manage. A marketer’s typical job is to create demand for a product, but countless external factors affect visitation, making the effectiveness of destination marketing difficult to measure and communicate succinctly. At Simpleview Summit 2016, Destination Think!’s Chief Strategist & Partner William Bakker tackled this […]
What are some of the most important paradigm shifts for today’s destination marketing organizations (DMOs)? Decision-makers need to consider these four critical changes that will impact the way they lead their destination to greater success, given the new opportunities presented by evolving visitor behaviour. First, let’s consider where we’ve been. Once upon a time, in […]
For a DMO, storytelling is critical. Destination marketing is creating your own stories in different formats, and for different platforms. But this is not enough anymore. The internet is outnumbering you in stories about your destination.